Naming Rights & Special Events

Soucy Pick
“Our experience this year at the Travelers Championship reinforced my opinion that if you typically promote your brand and business to consumers in New England, and you are not involved with the Travelers Championship at TPC River Highlands, then your organization is missing out.”

Tim Linehan
Marketing Manager, Procter & Gamble

Score Big by Promoting Your Brand at the Event

The Travelers Championship offers sponsors a unique opportunity to align their corporate brand with highly visible areas on course or through special events in and around tournament week.

To learn more about Naming Rights & Special Events with the Travelers Championship, please contact Jason Soucy at 860-502-6811 or Marlisa Simonson at 860-502-6810.

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Venue Naming Rights

Build brand awareness by showcasing your company’s name on site during the Travelers Championship. Sponsorships are available at multiple locations.

Venue Naming Rights in 2016 included the following:

  • Aetna Greenside Club
  • Farmington Bank Kids Zone
  • Farmington Bank Miniature Golf Course
  • MetroHartford Alliance Fan Zone
  • Michelob ULTRA 19th Hole Sponsor Club
  • Patriots’ Outpost presented by Saint Francis Hospital and Medical Center
  • Radio Deck presented by Big Y
  • William Hill Estate Champions Club
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Special Events

While golf is the main draw at the Travelers Championship, it’s not the only featured event during tournament week. Special events help set the Travelers Championship apart and have earned it the distinction as one of the PGA TOUR’s most fan-friendly tournaments. These entertaining extras are designed for all ages and interests and pose a unique opportunity for our partners to align their brands with the Travelers Championship and the PGA TOUR through presenting or associate sponsorships.

Special events in 2016 included the following:

  • Bruce Edwards Foundation Benefit Dinner
  • Eversource PGA TOUR Player Experience for Junior Golfers
  • Farmington Bank Celebrity Mini Golf Tournament
  • Farmington Bank Family Day
  • MahoneySabol 5K for the Hospital for Special Care
  • Military Appreciation presented by Saint Francis Hospital and Medical Center
  • Operation Birdies presented by Kaman
  • Operation Shower presented by ConnectiCare®
  • Powerstation Events Concert Series
  • Veterans Free Admission Program presented by Bear’s Smokehouse BBQ
  • Walmart Charity Classic for The First Tee of Connecticut presented by Stanley Black & Decker
  • Webwise Small Business Summit presented by
  • Women’s Day presented by Travelers